When you're ready to build a website for your business or upgrade your existing website to something easier to manage in-house, it pays to consider using WordPress as the foundation for your new site. WordPress is best known as a free blogging platform, but it is also used as a content management system (CMS) for millions of websites.
A content management system is basically the software interface that allows you to create, modify, and publish information online. We can use WordPress to build your company a unique and customized site that is easy to use and update. Below, we'll explore the benefits of using WordPress as your CMS:
Millions of web designers use WordPress, and there is a vibrant development community around the open source software. Developers build thousands of plugins for users to incorporate items, such as surveys, forms, audio, events, portfolios, and more, into their WordPress sites. If you use the WordPress CMS, then most web design vendors will be able to work with your site in the future.
2. Easy to Use
With a WordPress site, there is no real learning curve for the business owner to login and start managing their website. The easy-to-navigate dashboard means that business owners can get hands-on with their website without learning how to code! The intuitive WYSIWYG page editor and interchangeable widgets give users the tools they need to manage site content and layout on the fly.
3. Cost Effective
When compared to coding a website from scratch, using WordPress is much more cost-effective. The basic application is free and requires some low-cost plugins and add-ons for most businesses to achieve the functionality they need. WordPress is also compliant with all major web-hosting services, so it's easy to get affordable hosting in place.
Getting found online is one of the key factors in online marketing success. WordPress makes SEO easy, with search optimization fields built-in to every page. Both the web developer and business owner will find it simple to add the page title information, meta data, and image alt tags that search engines like Google love to index.
5. You Can Get Ranked Higher
Each time your content is shared by others on social media, a backlink is created. And the more backlinks you have, the higher your PageRank and rankings on SERPs. Backlinks are how you establish yourself as an authority site. And search engines want to provide the best authority sites to their customers during searches. Don't forget that your PageRank is based entirely on the number and quality of your links.
6. There are Lots of Options
There are so many social networks available that you can easily select a handful to focus your efforts. Each has its own culture and user base. You just need to determine which is most suitable for your own prospective customers and business structure. Think about who is going to manage your social media marketing. Consider the type of content you want to share. This will help direct you toward the social media that is right for you.
7. Social Media is Easy to Use
Site owners may not be enthusiastic about social media because they have never used it. It can be intimidating to learn yet another aspect of online marketing, especially one that seems a bit "technical". But social media is just like everything else online – you just need to practice it. Learn the rules of each site you are interested in and setup a personal profile first to get your feet wet. You will soon get a sense of how the discussions flow and what users are interested in seeing. You don't need to dedicate a lot of time to social media – work on posting quality content and let other users do the work for you by sharing it with their friends.
8. Users Become Focus Groups
You can learn about what current trends are or what the main discussion points are around a particular topic. Use this information to identify the best keywords to use in your own posts and other SEO activities. It is common to learn that your customers are using keywords to describe your products and services that you may not have considered. Use their discussions to identify potential blog or post topics that will keep them engaged.
9. Social Media Advertising is Available
If you do have a decent marketing budget, you may want to consider advertising on one or two social media sites. The basic structure is similar to pay-per-click programs but the main difference is that the sheer number of social media users means you can easily spend your budget without having anything to show for it. But approaching social media advertising with that knowledge in hand gives you the upper hand so you can develop a targeted advertising campaign on the network that will be most productive.
10. It's an Additional Platform for Content
Once you have developed quality content for your blog, you can reuse that same information on your social networks. You will have to restate information to avoid duplication but also because you may have restrictions on the number of characters or words you can use. Keep in mind that the basic foundation of SEO is quality content. By using social media to replicate your content, you enhance your SEO efforts.
11. Builds Brand Awareness
This is critical if you want to enhance your SEO authority. Social media can be used to share articles, press releases, videos, and other content. And the more you share, the faster your brand builds. As you become more visible, as long as you continue to produce quality content, you will soon become an authority in your niche.
12. Fan Pages Generate Leads
Social media users who like your business, products, or services appreciate fan pages. They can stay informed about your upcoming events, sales, and other promotional activities. And they can leave comments. Fan pages are great for engaging users who can become your new customers. You can post tutorials, fun facts, and other content users want to see.
13. Has Unlimited Reach
The potential reach of social media is incredible. You can obtain followers from anywhere in the world. And social media has gone mobile which means you can easily stay in contact with users anytime, anywhere. Information is immediately available to anyone interested. And most social media platforms offer tools that allow you to target content to identified market segments. This means you are able to get your message out to individuals most likely to become customers.
14. Puts Followers to Work for You
Social media is all about sharing. So you don't have to do all of the work. This is one of the greatest benefits of social media. Unlike traditional online marketing approaches like email marketing, social media has a trickledown effect that benefits businesses. Once you post your content, users then "share" your content by retweeting, pinning, or otherwise forwarding your post to their own followers. Once you complete the original post, the users do the rest for you.
15. Performance is Measurable
This is one of the most misunderstood aspects of social media marketing. Contrary to popular belief you can measure social media outcomes. Social networks and other online sources offer social media measurement tools that can be used to track the performance of blogs, content sharing, and advertising. This means you can test different marketing approaches, fine tune messages, and track conversions. Several social networks including Facebook and Google+ are constantly improving their site analytics. As you advance your social media approach, your SEO strategy will naturally improve as well.
When used in concert with WordPress, Search Engine Optimization, social media can drive your revenue. Everything you do with social media should link back to your website. And the more active your social media activities, the more successful your SEO will be as demonstrated by higher rankings.
Social media can give you immediate access to literally thousands or millions of potential customers. You have the opportunity to target your Search Engine Optimization efforts using social media. All of this relies entirely on the highest quality content. With certain social networks, videos and images are more meaningful than written content. But there is social media that every type of business can use to complement their SEO strategies